De Serre, more than meets the eye — Pinkeye #pinkeyedesign
De Serre, more than meets the eye

De Serre , in the heart of Antwerp, had the ambition of becoming a leading test site for innovative horeca technologies.

Neuhaus Bonbons, anytime & any place — Pinkeye #pinkeyedesign
Neuhaus Bonbons, anytime & any place

Neuhaus challenged us to rethink the BonBon packaging.

HOEKED — Pinkeye #pinkeyedesign
HOEKED

Interior design

HOEKED — Pinkeye #pinkeyedesign
HOEKED

Get HOEKED on HOEKED doughnuts!

Les irrésistibles — Pinkeye #pinkeyedesign
Les irrésistibles

How to make a key visual for an Icon of the Belgian Chocolate Tradition ?

Taste of Belgium — Pinkeye #pinkeyedesign
Taste of Belgium

A tasting experience that will guide you through Belgian history and the Neuhaus chocolate-making expertise.

Hit, not just another sneaker store !  — Pinkeye #pinkeyedesign
Hit, not just another sneaker store !

Hit, not just another sneaker store !

Gatsu Gatsu — Pinkeye #pinkeyedesign
Gatsu Gatsu

A genuine wok alley in Brussels

Manhattn's — Pinkeye #pinkeyedesign
Manhattn's

A taste of Manhattn’s in Antwerp

WIN — Pinkeye #pinkeyedesign
WIN

The perfect bar for discovering wonderful natural wines and unfamiliar gins.

King Monty — Pinkeye #pinkeyedesign
King Monty

Storytelling and branding was what two generations Van Laethem needed to launch this fantastic chocolate for everyone.

Manmade, clothing made for men — Pinkeye #pinkeyedesign
Manmade, clothing made for men

Man makes clothing. Clothes make the man. This duality was the base for our design of the full identity for Manmade, a fashion store squarely targeting real men of all kinds.

Story and bottle design for the one and only Colonel Gin — Pinkeye #pinkeyedesign
Story and bottle design for the one and only Colonel Gin

Keep your gin up!

Den Hof: lobby, bar and meeting centers — Pinkeye #pinkeyedesign
Den Hof: lobby, bar and meeting centers

Contemporary class and elegance

Umamido - Ramen Shop — Pinkeye #pinkeyedesign
Umamido - Ramen Shop

Traditional Japanese themes with local contemporary accents.

Summer key visual for Crodino — Pinkeye #pinkeyedesign
Summer key visual for Crodino

Illustrations and campaign graphics for the non-alcoholic Italian aperitivo Crodino

Savage — Pinkeye #pinkeyedesign
Savage

Antwerp’s very first lobster bar

The new way of working for Mars Belgium — Pinkeye #pinkeyedesign
The new way of working for Mars Belgium

Their new way of working needed to be installed in a smart and friendly Mars-proof atmosphere.

Smart Gum packaging — Pinkeye #pinkeyedesign
Smart Gum packaging

A tiny textbook containing chewing gum that helps you study

FERM Bio Restaurant & Food Market — Pinkeye #pinkeyedesign
FERM Bio Restaurant & Food Market

A 100% biological, fair-trade and sustainable restaurant, take-away and food market that offers pure and positive products in an equally pure setting.

Monocle , a unique eyewear boutique — Pinkeye #pinkeyedesign
Monocle , a unique eyewear boutique

Vandenbalck optics challenged us to come up with a strong brand identity and interior for their new shop in the innercity of Leuven.

Améline Fashion identity — Pinkeye #pinkeyedesign
Améline Fashion identity

Mayerline's new daughter brand is a younger and lighthearted version of the well known Belgian brand Mayerline, known for it's timeless classic elegance.

Decospan Treehouse — Pinkeye #pinkeyedesign
Decospan Treehouse

“The Treehouse” is an experience center for Decospan, Europe’s leading and innovating wood veneer producer.

Monocle , a unique eyewear boutique — Pinkeye #pinkeyedesign
Monocle , a unique eyewear boutique

Vandenbalck optics challenged us to come up with a strong brand identity and interior for their new shop in the innercity of Leuven.

FERM Bio Restaurant & Food Market — Pinkeye #pinkeyedesign
FERM Bio Restaurant & Food Market

A 100% biological, fair-trade and sustainable restaurant, take-away and food market that offers pure and positive products in an equally pure setting.

Duvel 2015 Horeca-expo booth — Pinkeye #pinkeyedesign
Duvel 2015 Horeca-expo booth

Introducing a new and vibrant design language that establishes Duvel as a contemporary lovebrand.

Load More

Agressive Male Bonding

Brand-new bottle design and a delicious mix itself

To keep our minds fresh, every now and then we challenge our designers with a fictitious assignment such as this: create your own alcoholic beverage and design the brand around it. What do you get when you put a dozen or so highly talented crossover creatives in a room, give them bucketloads of every kind of liquor imaginable and add some of the weirdest ingredients known to mankind? A couple of killer hangovers, loads of pictures we can’t publish here (small hint: check out our facebook page) but most importantly some spectacular concepts, like the one pictured here. Agressive Male Bonding is a beef jerky infused Tennessee whisky. A real man’s drink that tastes like a distinguished kick in the teeth. The broken glass bottle conveys images of bar brawls, southern gentlemen clubs and joyrides in Billy Ray’s pick-up truck, and that unspoken bond between men who for some unknown reason manage to go out and have a beer together minutes after they’ve punched each other’s lights out. Boys will be boys, as they say.

You can check out 'the making of' on our facebook page